Looking for a Brand Manager for a leading FMCG Company headquartered in Dubai for the MENA region. The position reports into Group Product Manager.
Establish the strategic roadmap for the portfolio and hence set objectives that would serve as a vehicle to deliver business destination. Based on a clear understanding of consumer need states, the landscape, system capabilities develop the strategic roadmap for all brands. Identify profitable volume opportunities, design plans to leverage the same. Formulate strategies taking into account the crucial factors of product, price, pack size and channel for each brand. Develop annual plans with clearly defined metrics on all fronts such as volumes, financials. Lead the development of innovations in the stable to aid increased purchase and consumption products. Assess in market potential for new products, innovation in existing products. Develop and build a robust new product business plan which is aligned to the overall strategic business objectives. Interested candidates may share their resumes and proven track record.