Today, the competition for talented candidates continues to increase. Professionals tend to pay closer attention to the benefits of working in certain companies, as well as the organizational culture of each, before making the decision to apply for a position.
It has become essential for enterprises to start using basic marketing strategies when they begin recruiting the talent they need in order to form the best teams. Regardless of the industry you belong to or the size of your company, it is imperative for you to begin incorporating basic marketing techniques to capture the attention and interest of the best professionals.
A seasoned Dubai recruitment agency shares below some easy-to-apply marketing practices that can create positive results for your recruiting processes.
BE A MARKETER
It may seem like a difficult thing to achieve, but it is not (and certainly does not have to be). One can start acting like a true marketer by establishing and defining the following: the objective, the products, and the audience for each of your recruitment campaigns.
- The objective is the goal you want to achieve. This can pertain to anything from getting more candidates so you can grow your database, to grabbing the attention of professionals for a certain position.
- The product is what you are selling. This can be a position or the branding of your company.
- Your target audience refers to the people you want to reach through your messages.
CREATE SIMPLE AND EFFECTIVE MESSAGES
When creating the message of your campaign, you must understand your audience and be clear when communicating with them. Depending on the objective of the campaign, you can determine how you will deliver the message, and make sure that every idea has an understandable call to action so that your audience can easily identify what they are expected to do next.
For example, if you are planning to announce a job position, you need to highlight the benefits of working for your company, plus provide a link that will direct candidates to where they can apply for the position. The easier the process is, the better.
If you are aiming to attract new and young talent, make sure to clearly express in your messages the different opportunities that the company offers for their professional growth.
It is important to always say the truth in your messages because the reputation of your company is involved in any strategy you execute. Branding is also always an important factor to keep an eye on.
CHOOSING THE CORRECT CHANNELS
Once the messages are defined, it is now time to select the channels.
With the use of social media these days, it has become much easier to spread the word and start a conversation in the communities where your target audiences can be found. LinkedIn, for example, has become an extraordinary tool for companies and headhunters looking to find excellent talent throughout the world.
Alternatively, building out a recruitment page on your company’s website will also make everything much easier for candidates. It is important to remember that people hate to fill out lengthy forms when applying for jobs; instead, you can set up tools to connect the candidate’s LinkedIn profile to the job application.
Another great tactic is to use your current employees’ testimonials about their experience with working for the company. These testimonials will function as a recommendation for your potential candidates and will be a more reliable source of helpful information for the candidate (since it is coming from current employees and not from the Human Resources department).
Finally, continue to study and understand the industry and market of your company, and always remain up to date with the latest news. If you start identifying a shift in your company’s segment, it pays to be fully prepared.
For example, if you see that the company is shifting towards a more technological approach, start growing your IT specialists’ database. This way, when the time comes for your company to adapt the trend, you will be ready with the top qualified candidates.
Keep in mind that to have a better idea of how to start a marketing approach to your recruiting strategy, you must be mindful of how every part of the recruiting process is a great opportunity to continue sharing your company’s values and mission. This will help you attract only the best and more qualified staff for your enterprise. Do not be afraid to ask for help and use the experience of experts who could share their experience and pointers with you.
A passionate recruiter with more than 12 years in the executive search industry, Payal Bhatia is an international headhunter and business partner for RM & Associates in the MENA region specializing in the FMCG, retail, telecom and engineering sectors.